UGC insights

Why text-on-screen UGC is killing your app growth: I've managed 30+ creator campaigns generating 100M+ views. 99% of brands are doing UGC wrong. They hire creators to make text-on-screen videos that get 2K views and zero conversions.

every time i've challenged an agency owner about text-on-screen videos, they got super defensive. i don't believe they work, and have yet to hear a good reason why they do. always willing to learn, like genuinely

dream come true :) amazing students, amazing campaigns.

most bootstrapped founders treat UGC like a paid ad. run it once, check the conversion, move on. that's the wrong mental model entirely. UGC is a compounding machine. you're not running one ad. you're running 300 experiments simultaneously until you find the format that converts, then you pour money behind it.

i scaled my UGC agency to 100K/month in 2 months. here's how, full transparency: week 1 notified mentorship students about the upcoming agency deal flow and reached out to existing agencies. week 2 landed 2 clients (40K/month) through IG personal brand inbounds and built the fulfilment system. week 3 landed 1 client (10K/month) through a referral and had creators double down on winning formats. week 4 built case studies: fable, 15M views in 21 days with 3 creators, and averaged over 10M views/month for clients. week 5 started posting on x, landed an equity deal with an app, and hired 2 creator managers. week 6 focused on team management. week 7 referred 3 more deals (30K/month). week 8 expanded the creator manager team to 5.